
Time
to Consider Getting Into the Fastest Growing Consumer
Trend?
GIFT
CARD & LOYALTY PROGRAMS WORK!
It's
the most rapidly-growing merchant product ever. In just
the last few years, gift card sales have swept past paper
certificates to $75 billion Vs $6 billion.
ABS
offers multiple Gift and Loyalty programs to fit any type
of merchant from a single location to hundreds and features
programs on the VALUTEC and OPTIcard Platforms,
two of the leading and most flexible in the industry.
Our
experience and dedication in working closely with you
during the launch of the system assures you of a successful
implementation. We tailor the interwoven components around
your business and assist in creating your custom designed
Gift Cards.
Why
plastic Vs paper?
Increases prepaid gift sales
Builds brand awareness
Keeps full cash value in store
Customers spend more
Boosts Loyalty Program usage
Easy to carry and use
Powerful promotional tool
Complete transaction reporting
**Consumers
spend nearly$23.24 billion on gift cards during the 2003
holiday season, which would account for nearly 8 percent
of all holiday sales. Also, the average person purchasing
a gift card will be purchasing more than three cards (3.34),
spending a total of $114.44.
**
Almost 50 million adults purchased gift cards in the last
year. 61% spent more than their original amount on the
card."
**
According to the findings of a new National Retail Federation
(NRF) survey, the inaugural NRF Gift Card Survey, conducted
by BIGresearch for NRF, found that 69.9 percent of consumers
plan to buy gift cards in the coming year, spending an
average of $34.24 per card.
Example
of how gift cards and loyalty programs work